AVA on Visual Research Review and Discussion
Visual Research: An Introduction to Research Methodologies in Graphic Design is a guide to the practice of researching for graphic design projects.
The book explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics.
The book features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
A thorough investigation into research methods for graphic design and other visual arts disciplines.
Focuses on the importance of research throughout the design process, not just the final stages.
Features cases studies that demonstrate how effective design research is integral to a successful execution.
Written by widely respected academics that have many years’ experience in both industry and academia.
About the Author
Ian Noble is a designer, design educator and writer. He is the author and co-author of a number of books on graphic design and is a regular contributor to design magazines. He has taught full-time for the last twenty years and is currently working as the Coordinator for the MA/MFA in Communication Design at Kingston University, UK. Russell Bestleyis Head of Postgraduate Graphic Design at the London College of Communication, UK. His work has been primarily concerned with graphic design research through education and practice. His current research centres on the second generation of UK Punk and Post Punk, and on DIY approaches to graphic design.
Contributors and case studies
- Matt Cooke
- Alison Barnes
- Wayne Daly
‘”It is very accessible to my students. Packed with excellent information and examples and beautifully designed.”
Cate Roman,Woodbury University, USA
“It was well written. Kudos! It’s easy to understand. My students also like the formatting and the layout of the info graphics”
Andrea Walters, Tennessee, USA
Our books are written for a student audience where the applied visual arts form part of a course of specialised further education study. As this is a wide audience, with varied levels of knowledge, skill and aptitude, all of our titles fall into one of five readership categories.
Students of the Junior Design course at St John’s University in New York have kindly allowed us to add PDFs of their take on the design process to the ‘Student resources’ section our site. They said: ‘While reading Visual Research we were inspired by the complexity of the design process as well as its info-graphic representations. As a result, we created one with our own take on the sometimes humorous but always challenging process.’
Many thanks to the students and their professor Aaris Sherin for allowing us to share their work. We shared the diagrams with one of the authors of Visual Research and he said: ‘Those are fantastic! Can you extend our thanks to Aaris and her students – they have used humour, but at the same time they’ve definitely understood the process. Great stuff!’